72% of Australians are in favour of marriage equality, but many feel their voices aren’t being heard by those in power. So, SKYY Vodka decided to redesign the cocktail glass. Turning a ‘cheers’ into a trigger. Taking a photo and sending it with a unique tweet. Challenging politicians to recognise that love is love.
This generated over over 27.5 million impressions and $555K in earned media. Raising much needed funds for our charity partner just.equal.
But most importantly, it brought people together to celebrate unity over division. Because declaring your love should be something we can all cheers to.